Story rules! ADC Creative Week & Gala

As someone creative from nature and with an aim to support, explore and identify young artistic talent , I certainly had to attend the ADC Creative Week.

The ADC Switzerland held its annual Creative Week with the Zurich University of the Arts (ZHdK) from 27 March to 1 April. National and international experts from the areas of art direction, illustration & graphic design, discussed topics related to this year’s motto “Story rules” including: Jessica Walsh, Mario Pricken, Paul Snowden, Domenico Blass and Javier Jaén. At the same time, the ADC judges publicly evaluated the submitted works.

The Creative Week took place at the premises of the ZHdK, while the gala took place at the Halle 622 in Zürich-Oerlikon, a breathtaking former factory building lit in pink colours. This year’s motto was “Unicorns & Explosions”, and it didn’t fail to impress.

“Unicorns & Explosions” at Halle 622

The jury, lead by ADC Switzerland President Frank Bodin, Advertiser of the Year 2009, evaluated 655 works and concluded to the following winners:
Gold :
HC Davos – Bandenbingo“ by FCB Zürich, category promotion & events
Kunstmusem Basel – Lichtfries“ by iart ag, category creative media
SWISS – Made of Switzerland” by Publicis, category photography & illustration
Tier im Recht – Müllsäcke“ by Ruf Lanz, category placards
Open Air Gampel” by Shining Pictures, category film

The only Evergreen award winner:
WOZ – Leisten Sie sich eine eigene Meinung“ by Leo Burnett

Stiftung Tier im Recht – Ruf Lanz – Anniversary campaign

Being recently named Ambassador of the Swiss Museums Pass, what particularly caught my attention was the „Kunstmusem Basel – Lichtfries“ . The facade of the new building for the Kunstmuseum Basel produces its effect through the symbiosis of stone and light: a three-metre-high frieze encircles the building at a height of twelve metres. The light frieze was designed by Christ & Gantenbein in collaboration with iart to be an integral part of the architecture.

Kunstmuseum Basel – Lichtfries

Moreover, I particularly liked the involvement of the students of the ZHdk in the Creative Week: the Department of Visual Communication created & designed the presence of the Creative Week. Cast Audiovisual Media documented the week & managed the social media channels, while the module Type & Motion created and produced all category-openers of the Awards Ceremony. 

Finally, I chatted to several stakeholders of the week, including creative Paul Snowden, one of the speakers. The main message I took away was that, no matter what you build or create, just do it. At the same time it is important not be afraid to try out new ventures: often they don’t work out, but sometimes they do.

Next event:

The opening vernissage of the ADC Web-App and Yearbook 2017 in cooperation with Migros and persönlich takes place Friday, 16. June from 18 to 21 o’clock at the ADC Gallery.  Save the date!

Take care & write to you soon.

Andy Rose signature2

Photos: Jan Bolomey

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Andy meets documenta 14

I recently attended documenta 14 in Athens. documenta is undoubtedly one of the most important art events in the world, an exhibition of contemporary art which takes place every five years in Kassel, Germany.

This year, Kassel and the Greek capital host the documenta 14 exhibition on an equal footing.

The different locations and divergent historical, socioeconomic, and cultural backgrounds of Kassel and Athens have come to bear on the actual process of creating the two parts of the exhibition, while inspiring and influencing the individual works of art at the same time.

For documenta 14, participating artists have been invited to think and produce within the context of the emerging dynamic relationship between these two cities and to develop a work for each of the two locations. documenta 14 seeks to encompass a multitude of voices in, between, and beyond the two cities where it is situated, reaching outside the European context from the vantage point of the Mediterranean metropolis of Athens, where Africa, the Middle East, and Asia stand face to face. The physical and metaphorical distance between Kassel and Athens fundamentally alters the way visitors will experience documenta 14—bringing into play feelings of loss and longing while redefining their understanding of what such an exhibition can be.

The documenta is scattered across the city of Athens, however I managed to attend the most important venues. Artworks presented in my album especially caught my attention including The Way Earthly Things Are Going (2017), a multichannel sound installation by Emeka Ogboh in the Athens Conservatoire, one of the main venues of the exhibition, as well as several works in the EMST (National Museum of Contemporary Art) from artists such as Stanley Whitney, Ashley Hans Scheirl or Cecilia Vicuña

I certainly recommend you visit the exhibition, take your time to explore the city and its venues, since it bears several unexpected surprises. Also, feel free to take a look at my Andy meets Warhol Instagram for further posts & videos (recently named by MONOPOL Magazin as one of the best)

Take care & write to you soon.

Andy Rose signature2

More info & dates:

Athens, 8 April – 16 July 2017

Kassel, 10 June – 17 September 2017

Photo: Mathias Voelzke

Official Documenta Website

 

 

 

 

Andy meets Ona Sadkowsky

Many might have come across Ona Sadkowsky’s art in one way or another, either randomly or through her interesting artist family heritage. Her urban inspired artworks certainly enjoy a high recognition value.

In either way, her art, ambition and way of thinking sparked my interest for an interview. We met at the lovely Foxx Gallery by Claudine Francine Bandi on Rämistrasse, where Ona’s works are currently exhibited until the 15.04.2017. Dressed in total black, and with her dogs we spent an inspirational afternoon

How did art come into your life? Your art has a comic character, yet also conveys something thoughtful. Are there any comics which influenced your work while growing up?

Ona: To be frank, I never read comics, but cartoons I spent time watching certainly where an influence: especially Tom & Jerry & Bugs Bunny. Also, it started of from drawing with pencil personal occurrences in the family such as giving birth.

Your artworks convey a frivolity, playfulness but also a thoughtful, serious character. Would you describe yourself this way? 

In one way or another I feel comfortable with myself and my body, however the “helmet” on my artworks symbolises a self-reflection and a “shield for the outer world”. It shall portrait a strong woman, which wants to achieve her goals, stays true to herself but does not reveal everything about herself and who goes her own way.

Do you feel that the Swiss market here is still a late adopter and that it is sometimes conservative for urban art? What do you think view on street art in Zurich? 

There is potential for more street art. I definitely do not applied any illegal street art on the streets of the city, but I have done commissioned work on facades and walls.

Given that your art works portrait you and are a young artist, what do you think of the whole selfie & narcissism generation on Instagram as well as over sexualisation . Is this something which influences your works or yourself as an artist? 

I’m very sceptical on that. Of course I do take selfies but just for myself.  I share it but not “en masse” ☺ . Surely likes & followers are important but it still works also differently: artists with successful art can also manage differently without over exposing themselves

Which other cities you would like to experience and create in? 

I certainly would love to experience and create in Los Angeles as well as New York. Definitely at some point in both markets.

Jean-Michel Basquiat or Keith Haring made it without art school. Do you think it’s important to have a solid art education to be a successful artist? 

I think it’s not a must to go into art education. I decided against it cause I didn’t want to be formed, but rather follow my intuition and inspiration. Definitely what is an advantage of education might be the network you get and an easier access to galleries (just an example!), however it also works without it, you just have to be patient and might need more time.

Andy Meets Warhol is inspired by Andy Warhol. What artwork of Andy comes first to your mind. Do you draw parallels to your art cooperation with several brands? 

I really like Andy Warhol and the soup cans are the first thing which come to my mind. They are pop, colourful.

Andy Warhol started including everyday objects in his work of art. You have started commissioned work with some of the most reputable Swiss brands such as Coop. How much will you focus on gallery work vs. work for brands. (Ona created a temporary cool, affordable supermarket bag, which are also sustainable, it was printed over 1 million times) 

I think a healthy middle way is what it takes. I do not want to turn commercial and want to act and be an independent artist.  I complete such projects, also commercial ones, however it is important for the collector/ client to know that it is a limited edition such as “Ona for XY“ oder “Ona feat. XY“.

Until when can people view your work and what other plans do you have for this year?

People can visit my works at Foxx Gallery until 15.04. Also I will take part in the Lausanne Art Fair and there is also planned a big solo show in the end of the year. Already started with the preps.

Pictures: Christian Schwarz

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