Campaigns can be legendary! They can change the way people live their daily lives—for better or for worse, and mirror or even shape society. The most successful campaigns of all time have had the most diverse themes one can imagine, ranging from a delightful sense of humor and cunning parody to pathos so well implemented that everyone is reduced to tears.
What fascinates me particularly is the combination of a brand/product with creative ideas and a story direction and technology/social media to win new customers and inspire, retain existing ones. This combination certainly has an impact on the viewer, catches his attention instantly and ideally makes him wanting to find out more/ purchase the advertised product. At the same time, it can make a great impact on a product’s success and profitability. Below are some campaigns I particularly like.