Opening: Saturday Nov. 24th, 7:30 – 9:30 pm

Exhibition Dates: 25.11.-15.12.18

Opening Hours: On request. 

Lemoyne Project

With works by Marcel Duchamp, Meret Oppenheim,  John Cage, Bruce Nauman, On Kawara, Christo, Yoko Ono, Claes Oldenburg, Man Ray, Dieter Roth, Roy Lichtenstein, Joseph Kosuth and Walter de Maria among others. 

The Lemoyne Project presents Shit Must Stop in its entirety for its inaugural exhibition in Zurich. Reconnecting with the artistic ideas of S.M.S. in 1968, the Lemoyne Project will highlight the timelessness of their conceptual and democratic approach to art.

Lemoyne Project, c/o Feld
Feldstrasse 121
8004 Zurich, Switzerland


Shit Must Stop (S.M.S.) was founded in 1968 by William Copley and Dmitri Petrov in a loft on the Upper West Side in New York, which became the production site of the artist magazine during its short-lived production time between February and December 1968. It was published non-commercially every two months with each of the six editions having a circulation of 2000.
Copley invited leading but also lesser known members of the Fluxus, Concept, and Pop Art movements as well as surrealists and dada artists such as Christo, Marcel Duchamp, Richard Hamilton, On Kawara, Roy Lichtenstein, Claes Oldenburg, Meret Oppenheim, Man Ray and Dieter Roth to produce small-format editions. Each artist was paid $100 for their contribution no matter what their status. Copley’s Letter Edged in Black Press loft became an important hangout for many New York artists and participants of S.M.S.
For each issue, the different contributions were packed in a folder designed by one artist and mailed to the subscribers. Inspired by the media-hybrid character of the Fluxus movement and the avant-garde’s claim to unite art and life, the artists multiplied the individually-designed works as original luxurious reproductions with the intention of making artistic content and ideas accessible to a wider audience. The large edition size and the relatively low price of $125 per subscription enabled a wide audience to collect many of the already internationally recognized artists.
The periodical has a wide range of different media and techniques that have been assigned equivalent status. It contains contributions such as drawings, prints, photographs, tapes, letters, postcards, poems or objects that often have an experimental character. All artworks are contained in the six mailing folders and can be unpacked and activated as artworks. The approach to create an art collection in a box was inspired by Marcel Duchamp’s Boîte-en-valise, which was created as a portable museum during uncertain times in which many artists were constantly travelling.


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