Made In Shoreditch: Music Factory 2013: Andy celebrated the unique music scene of Shoreditch last Friday at the Hoxton gallery. After two months of scouring London for the coolest and most innovative bands and solo artists, Made in Shoreditch: Music Factory picked the top 6 winners of the competition: Jingo, Rusty Boat, Malf, Izzy’s Daughter, Vita and the Vicious, Oscar Suave. This took place place at the Hoxton Gallery – a venue next to the old disused Shoreditch Tube Station. After closely ‘stuyding’ the event description Andy had high expectations for the event, which were not only fulfilled but also exceeded.

Upon arriving, the atmosphere was something that can hardly be put into words: let’s describe it as ‘the dramatic’. ‘Alive’ visualisations of Catharina Cronenberger Golebiowska combined objects such as machine fragments, spectral lenses or reflective materials with Catharina’s analogue videos, and the unique abstract expressionism art of Anna Laurini ideally complemented the diverse, different, and distinct yet incredible musical performances. Steven Quinn’s original prints were also exhibited, however Andy did not manage to take a look at them. Seismic vocals of Jingo, Izzy’s Daughter songs expressed an honest expression of the soul and love, whereas a couple of people were seen bouncing and enjoying themselves to the Vita And The Vicious performance. All performances of the evening were special and innovative.

The event generally stayed true to its Shoreditch soul, uniqueness and urban edge. The people attending were very friendly and from all walks of life. Kudos to the The Made in Shoreditch team, who made sure that everyone had a good time and for making such a great selection of artists. Andy will continue to support true, inspirational and innovative talent in Shoreditch and such unique events.