How DC Thomson turned community + purpose into a winning publishing formula
Ella Dolphin explains how moral purpose has helped the Beano, Stylist and the Press and Journal drive new revenues.
ByFighting for quality news media in the digital age.
Ella Dolphin explains how moral purpose has helped the Beano, Stylist and the Press and Journal drive new revenues.
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Not just for breaking news, daily live blogs on the Ukraine war and cost of living are also working.
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Executives from two of the UK's biggest newsbrands share lessons from their digital products.
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Including testing paywall copy, training chatbots on one expert site and translating news.
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How the FT changed its news content to appeal more to women.
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"Part of the problem is that we are optimising on sites for the super users."
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Panellists from Reach, Arc XP, The Independent and Ladbible Group on Tiktok, social media referrals, and news avoidance.
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The FT was the big winner, taking home four awards.
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