Footballco unveils post-cookies ad targeting solution, ‘FC Precision’
Footballco says FC Precision goes beyond sports and allows targeting on topics like fashion and travel.
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Most Britons want online journalism ad-funded, but don’t like the ads they see
Vast majority more willing to share data than to pay money for content.
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Google Sandbox rollout could cost publishers 60% of online advertising revenue
Privacy Sandbox, Google’s upcoming replacement for third-party cookies, will reduce publishers’ revenue from programmatically-sold online ads by 60%, according to…
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Data Bill threatening to centralise cookie consent dropped ahead of election
Bill could have "exaggerated the issues around data unfairness in the digital market".
By Fears Google could down-rank publishers who decline to use Privacy Sandbox
Fears grow Google could penalise those who refuse to play in Sandbox.
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Hard paywalls are ‘dangerous’ says Mail CEO Rich Caccappolo
Revenue up for Mail Online in first half, but potholes lie ahead says CEO.
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Guardian makes rejecting tracking cookies easier as it promotes cookie-less solution
Guardian cookies banner now allows people to say "No, thank you" on their first click.
By Google’s new Sandbox advertising system could be ‘the end for a lot of publishers’
Publishers have deep concerns about Google's plan to replace cookies with its own Sandbox system.
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