Top newsbrands for converting readers to subscribers revealed
Analysis shows how many paying readers are among their online audiences of major subscription newsbrands
Bypaywalls
Trading platform bets on ad-funded business journalism with Sherwood News
Sherwood News, the US-based business news outlet launched this month by retail trading platform Robinhood, is betting that ad-supported, un-paywalled…
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Paying for local news online: Paywalled US local news titles ranked
The LA Times and Boston Globe again top Press Gazette's list.
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How Swiss daily Blick gained 16,000+ subscribers in eight months with freemium paywall
A registration wall launched in the run-up to the premium offer was a "key element" to a strong launch.
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Seven charts that explain the news industry in 2023: From declining ad spend to growth of AI
Press Gazette's pick of the charts that sum up 2023 for the news business.
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Who pays for news? Discounts lure in new subscribers but many cancel rather than pay more
At least one-third of news subscribers cancelled or renegotiated their price in the past year.
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Deeply, briefly, not too cheaply: Subscriber discount strategies at leading online publishers revealed
Exclusive Press Gazette data on subscriptions offers at 60 UK and European publishers news publishers.
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Research reveals most effective paywall marketing messages for news sites
The academics tested four different pitches to readers to see which, if any, convinced them to pay.
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